Response:Week 5

• Amateur Vs. Professionalism.
• Professionalism had to do with class, money and level of education
• Stereotypes;women seen as amateurs in the design profession
• Designers vs craftsmen-embroidery was done by women-seen as amateur work.
• Craftwork is being seen more and more; studies are being done an amateur's works
• DIY-part of this idea of craftwork as well; also being incorportated with design-Ellen Lupton is creating this to give amateur designers basic principles.
• Some professionals believe technology is making it way to easy for amateur designers. -Undermining their "profession"
• “amateurs develop ways of working and aesthetics that exist outside those approved by the experts, and in doing so they can act as models for a revised professional practice"
• Professionals are highly intellectual,distinct beings that can deal with complex design situations and can come up with any solution to any aspect of design:craft,design,print..etc.
• Vernacular design-Popular-traditional culture, mass produced merchantile objects.
• Amateur design allows for the individual design to grow in creativity over time by allowing them to DIY-design it yourself. Well rounded works at the end
• The relationship between amateur designers and professional designers are still conflicting. But the amateur designer is seen as a self builder but also as the user.
• Professional Designers are still focused only one how directly its applied to functionality.
• Bad
• Being Good is average-We must learn to be BAD.
• Graphic Design has an effect on its audience.
• Diversity of product allows for individuality.
• There is a balance in the way business is run at design firms.
• Marketing is overwhelming the truth and importance of design/art
• Vernacular design-is the method of design without the marketing, without strategy, without the method of trained practioners.-and thats what's good about it.
• Vernacular design is design without knowing its design
• My Points
• Amateur designers should not be doubted, because before the professional designers were where they are now, they were amateurs too.
• Amateurs serve an influence and as away of study of design to the students in art school.
• Craft IS becoming less and less due to the ease of technology and the need for mass production and the rapidness its put out on the market.
• Craft is also being lost due to the advance in technology, like architecture was once all about putting together a 3D model, now all that can be done extremely easy on programs on the computer.
• Because of the advance of technology-amateur designers are taking advantage to create amazing new projects; but professionals shouldn't undermine their work. Technology of design is being put out for a purpose! To come up with new and innovative things all the time by different designers.
• Vernacular Design- This is definitely the design referring to the signs I see all the time when i go to Mexico. It will be restaurants, salons, deli, corner stores, taco stands, and the their signs are painted either by hand, or by a consistent font all around the town. This is tying them all together, unity in design.
• Advertisment and Marketing is important. You have to design according to what will sell to the public. The design industry is revolving around money, so in order to get to that money you have to make something that the public will like. Aesthetics are crucial, and you cant just design something you believe works, you have to place yourself as the buyer, looking at your design from the outside and see what it feels like.