Pascal Dangins virtual reality.
-Pascal Design is the premier retoucher of fashion photographs. Everyone calls on him when they want someone who looks less than great to look great, someone who looks amazing, more amazing..etc.
-Celebreties rely on him to insure that any portrait of them that appears in any outlet passes through his shop.
-Pascals success comes from the combination to marry technical prowess to an aesthetic sensibility.
-Uses principles of anatomy and perspective
-Sees things in a way that the majority of people won’t
-Is able to work with the photographers, channel the style they are going for in the shoot, and even composes the sets.
-He is a translator; choreographer; a conductor; photo whisperer
-Fine art prints are distinguishable; “It’s immaculate, and there is a kind of richness to the pixilation. It feels like you could almost sink your finger into it.
-Knows how to do a lot of jobs, if he doesn’t know how to do something he figures it out through trial and error.
-In a photograph, he makes sure the hues on the colors are believeable, corrects color and contrasts, focused on the correct anatomy and tries to stay away from disfiguring the human figure, instead idealizing it.
-Before his successful career, he worked at a salon. He began defining the style of a person. “I look at life as retouching”. Began working for photoshoots and became interested in the relationship between the computer and camera. Learned programming, and became very secretive with his tricks of the trade.
-Likes to present an image with a hierarchy guiding the viewer at what they should be viewing first.
-People hire Pascal for the assurance that behind every abstruse technical step there will be an artistic intention.
-Pascal is a purist; believes technology will lead to creativity rather than the other way around.
-Creating a software package called Photoshoot in where its main purpose will be to imbue digital photography with a specific sensibility.
My Opinion
In this article there is also a lot of controversy on how much is too much retouching. No doubt Pascals work is amazing, but in certain cases it has been said he went overboard. He said himself his purpose was not to disfigure the human figure, but to idealize it. And the main reason he was doing it was because it was at that very persons request. He says the first people to complain about the retouching being too much are the very people that ask for it. So he is just doing his job. Also, when it comes to the fashion industry you have to portray a certain image, and have to do everything to achieve it. I found it interesting and contradicting that the Dove ad where all the more voluptous woman with more curves were trying to portray embracing the body as is, in that shoot there was a lot of retouching. I guess it all depends on how this retouching is done. Certain ads do disfigure the correct anatomy and make body parts seem really fake and anatomically incorrect. Corrections for blemishes; facial imperfections; incorrect placement of hair is all fine I think. But when the retouching reduces a woman thats a size 8 to a size 4..thats going too far and changing the person completely. Pascals work is said not to do this, he just wants to idealize and create an image that goes with the area of work, i.e. fashion, film etc. etc.
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