Response to: No Logo Extract

*Branding projects need to focus more on selling/advertising rather than building factory sites that are responsible forproducing/manufacturing the items belonging to the brand.
*Great percentage of workers getting laid off was because they were shutting down the factories where the products were being produced, in order to focus more on brand identity
* You can only produce so much, but how you advertise and manage your brand is what should be focused on more.
* A new idea is introduced of a superbrand: "A superbrand is an extraordinarily costly project, needing constant managing, tending and replenishing.-Most of all superbrands need lots of space on which to stamp their logos". With this they only have a certain amount of money to which spend on its expenses. Avoiding their retail prices to run high.
*The logic is to not spend so much time and resources on factories on where to manufacture the products, but to spend time and effort on equipment that will keep branding going on for a long time such as sponsorships, packaging, expansion and advertising.
*The closing down of factories are flying away with the idea that a manufacturer is responsible for its own workforce.
*A lot of well known companies such as Nike were striked with the notion of mass producing and building "empires" on contracting workers to work in their factories.
*Companies that are not fashion or modern life related are not getting the importance they should, like Sara Lee, it being a food company. Their company was driven by the real worl products, as opposed to what "brand identity" wants..was not in the "economic fashion"
*Brand identity's focus is less about where to produce than how.