* A more comical, personal read.
*Talks about the "greatness" as a designer of Fabien Baron.
*Fabien Baron as a designer is considered to be very intuitive.
-when designing, he doesn't use any systemmatical approach, he goes by what he feels in his head is right.
-he has a term that says "letting oxygen in" -referring to white space in a layout. Which he feels strongly about and has incredibly different ways to represent the white space. He doesn't necessarily always leave white space white, he plays out different hues of natural tones, or sometimes strong bold colors.
-Plays a lot with typefaces, isn't afraid to play with the arrangement of the letters.
*Has done layouts for many presitgious magazines such as Bazaar,Vogue and New York Woman. As well as do ads for Calvin Klein,Burberry and Valentino.
*In magazine layouts, the people helping to create the layouts find certain concflicts with the designers of other areas : "as word people, have to restrain the picture people,otherwise art directors will start letting oxygen into writers' texts whenever they feel like it".
*Fabien's idea of his workshop/group of workers is as he describes as "a group of painters who get together and becoming impressionists" -gathering different artists from different practices and creating a movement.
*Fabien is big on Modern, Visual, Strong, Clean and Young. His main principles for his design.
*His work company is formed by different artists with great talent in their area, and all work as a group.
*Has every bit of control in creating his layouts from choosing the photographs, he asks for a color negative and then makes a color copy of the negative,
*When working with colors they are mixed according to what percentages he chooses them to be.
*Humorous description is told about Marky Mark photoshoot, but you can tell Fabien's role as an art director, definitely wants something modern, yet clean and very visually striking. Has great chemistry with everyone on the shoot.
*In the magazine layouts he manipulates space quite well to have elegance and flair.
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